On April 16, at the Harmony Intelligent Mobility Alliance(HIMA) spring launch event, two major new models—the AITO M8 and LUXEED S9 extended-range versions—were officially unveiled. In addition, the highly anticipated interior design of the MAEXTRO S800 was showcased, and SAIC’s new premium brand, SHANGJIE, made its debut. These launches highlight HIM’s comprehensive strategy in the intelligent mobility sector and demonstrate its strong market competitiveness.
Four Strategic Brands, Full-Stack Safety, and Technology Investment
Harmony Intelligent Mobility Alliance(HIMA), an ecosystem formed in partnership with Huawei, continues to empower its alliance members, advancing China’s smart vehicle industry. The alliance currently includes four brands: AITO, LUXEED, STELATO, and MAEXTRO.
HIM emphasizes safety with significant investments in passive, active, and battery safety. According to Huawei ADS data, its intelligent driving system has prevented over 1.7 million potential collisions. HIM’s advanced Giant Whale Battery Platform ensures comprehensive protection for vehicle occupants.
AITO M8: Family Smart Flagship SUV Starts at RMB 359,800
The AITO M8, positioned as a family-oriented flagship SUV, is priced from RMB 359,800 to RMB 449,800. It is built on Huawei’s cutting-edge intelligent driving and design platforms.
Design and Interior
The M8 adopts the “Kunpeng Design Language” with a long wheelbase and high stance, exuding bold confidence. Inside, it features a dual wrap-around cockpit with a modern minimalist aesthetic. The ambient lines flow from the center console to the doors, creating rich visual depth.
Advanced Lighting and Smart Features
Equipped with HUAWEI XPIXEL smart headlights and the HUAWEI Car Language system, the M8 offers intelligent lighting scenarios such as adaptive curves and narrow road recognition. NearLink digital car key technology brings millimeter-level precision for seamless access.
Luxurious Seating
Six-seat variants feature a zero-gravity seat with 120° pressure-relief angles, full heating, ventilation, and massage functions. The five-seat model includes a luxury L-shaped sofa configuration via a fold-flat front passenger seat.
Immersive Screens and Projection
The M8 includes 11 screens throughout the cabin—ranging from an AR-HUD to second-row projection systems. Its cinema-grade DLP projection system supports both immersive entertainment and real-time floating window displays.
Space and Storage
The M8 offers a cabin length of 3510mm with class-leading space utilization (67.6%). Five-seat models boast rear trunk capacity of up to 2350L, with hidden compartments for optimized storage.
Safety and Performance
The M8 features a “Seven-Layer Safety Design” with Huawei’s full-range collision avoidance 3.0. Its “Eight Horizontal, Five Vertical” frame is composed of 81% high-strength aluminum-steel blend, with submarine-grade hot-formed steel reinforcing critical areas.
It achieves up to 310km pure-electric range and 1526km combined range. The enhanced oil-cooled motor and dual-chamber air suspension, paired with HUAWEI MFSS and Pre-Curve cornering system, deliver high comfort and performance across terrains.
Efficiency
With a thermal efficiency of 44.8%, fuel consumption is as low as 6.6L/100km. The vehicle supports rapid charging from 20% to 80% SOC in just 15 minutes.
LUXEED S9 Extended-Range: Premium Mobility from RMB 309,800
The LUXEED S9 extended-range version brings six major upgrades and is available in three trims—Max (RMB 309,800), Max+ (RMB 339,800), and Ultra (RMB 369,800).
Smart Lighting and Projection
The S9 features Huawei’s million-pixel intelligent projection headlights with a 100-inch outdoor projection capability. Its lighting system includes dynamic light carpets, pedestrian signaling, and VPD visual cues.
Design and Interior
The sleek exterior adopts a minimalistic, sculpted design with a new “Haoyu Blue” color. Inside, the D-type steering wheel, Nappa leather seats, imported wood trims, and wool carpets create a premium environment. The expanded cabin offers a 3460mm interior space, with zero-gravity rear seats and a 32-inch 1080P rear projection screen.
Intelligent Comfort and Drive
Equipped with the Huawei Tuling platform and German-engineered suspension tuning, the S9 ensures both driving dynamics and ride comfort. Advanced algorithms enhance adaptive torque control and comfort braking. Rear-seat features include a personal assistant screen, immersive sound system, and HarmonyOS 4.0 cockpit.
Range and Powertrain
Powered by the Huawei Snowy Owl intelligent range-extending system, the S9 offers up to 365km pure-electric range and 1355km total range. Quick charge from 20% to 80% takes just 15 minutes. The system ensures near-silent operation and intelligent power distribution for fuel economy (WLTC: 5.93L/100km, 92-octane compatible).
Safety
The S9 features Huawei CAS 3.0 with adaptive AEB and emergency evasive steering. Its ultra-rigid structure and 13-layer battery protection ensure top-tier occupant safety.
MAEXTRO S800 Interior Unveiled, Set to Debut at Auto Shanghai 2025
The MAEXTRO S800’s luxurious interior was partially revealed, showcasing premium craftsmanship. It features sculpted crystal elements—such as the MAEXTRO emblem and ambient components—combined with precision metal detailing to elevate the sensory and aesthetic experience. The car will make its full debut at the 2025 Auto Shanghai show, Hall 5.2.
SAIC and Huawei Announce SHANGJIE Premium Brand
In a major strategic move, Huawei and SAIC Group jointly introduced the new high-end automotive brand “SHANGJIE” during the event. This marks a deepened collaboration between the two industrial giants, combining Huawei’s technological innovation with SAIC’s manufacturing expertise to create a new benchmark in premium intelligent mobility.
